SCOTTSDALE, Ariz. - All eyes are on Monday night for the College Football Playoff National Championship. Or at least for now, all eyes are on the screens.
Football fans scroll furiously through TV channels and social media feeds, consuming all the can leading up to the game.
We though we would take a minute of your time to show you what makes it all possible.
So, a win on Monday would mean everything to a fan of college football. But indulge us for a second - What if the two teams met in an empty stadium with no cameras and they announced a score after?
We would know the national champion - but would it mean as much? Our argument is that college football is a great sport, but it's a better spectacle.
In reality, there are two centers to the college football universe this week. One - the stadium. The other - the Camelback Inn in Scottsdale.
The Camelback serves as media headquarters for hundreds of journalists. And trust us, it takes a lot of media to generate the hype this game deserves.
Camelback Inn Director of Sales and Marketing Shane Allor told us, "I think there are over 800 credentials that they gave out this year. We have a room block of over 350 rooms here.
Picking a large resort hotel isn't just about pampering the radio, TV, and print personalities that cover the game. It also serves as a nerve center for coverage.
"If they're not staying here, they're still coming here for all the press conferences and to pick up their credentials, since we are the official hotel for the media," Allor said.
The head coaches will come to the Camelback on Sunday for a media conference. They ran shuttles on Saturday to take the media members to the interview frenzy with the players.
Every bit of hype you see on TV, the web, or hear on the radio can be traced back to the Camelback in some way. You'll even recognize some of the landmarks on different channels and sites. Something the hotel hopes makes you want to visit.
"For us, we want the resort to show really well. We want the destination to show really well, because we know this is going to be airing back in your home state," Allor said.
But it also serves the sport by helping to make it a spectacle.