Walmart announces huge sale to rival Amazon’s ‘Prime Day’ on July 15

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NEW YORK — Get ready for the online sales wars.

After Amazon announced plans last week for a day of discounts Wednesday to rival Black Friday, Walmart is jumping into the fray.

Fernando Madeira, president and CEO of, said in a blog post on Monday that Walmart will be launching its own July 15th sales extravaganza online that will offer “thousands of great deals.”

Not only that, a series of “special atomic deals” are set to continue every other day, according the blog post.

Walmart has also cut its $50 minimum purchase for free shipping to $35 — the same as Amazon’s free shipping option.

“We’re standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save.”– Fernando Madeira, president and CEO of

To celebrate its 20th anniversary, Amazon is planning to offer sales as often as every 10 minutes and the company said the day would be “filled with more deals than Black Friday.”

Walmart’s blog post was clearly aimed at rival Amazon, with a banner flashing “No Admission Fee. You shouldn’t have to pay $100 to get great deals.”

“The idea of asking customers to pay extra in order to save money just doesn’t add up to us,” Madeira said.

That’s a reference to Amazon’s regular $99 membership fee for Amazon Prime. On Wednesday, however, Amazon is offering free 30-day Prime memberships for those who want to take advantage of the huge sales day.

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