Twitter is expanding its character limit on text posts from 140 to 280 characters with a small subset of users as part of a “test” — but the change is expected to roll out to all users soon.
Twitter made the announcement on its official blog:
“We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean).”
Jack Dorsey, CEO of Twitter, tweeted the announcement with a tweet utilizing the new character limit:
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu
— jack 🌍🌏🌎 (@jack) September 26, 2017
Twitter addressed users who will be upset by the change:
“Twitter is about brevity. It’s what makes it such a great way to see what’s happening. Tweets get right to the point with the information or thoughts that matter. That is something we will never change. We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters – we felt it, too. But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint. We are excited to share this today, and we will keep you posted about what we see and what comes next.”