SURVEY: 60% of concertgoers plan to spend extra to help musicians post-pandemic

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Thousands of people, masked and tested for the virus, pack inside a Paris concert hall as part of a public health experiment to prepare the country to host big events again, in Paris, Saturday, May 29, 2021. The concert in the AccorHotels Arena in eastern Paris features 1980s French rock band Indochine and DJ Etienne de Crecy. (AP Photo/Francois Mori)

After more than a year without live music or large festivals, concertgoers are heading back out to venues… and preparing to spend more to help musicians recover the COVID-19 pandemic.

A recent survey conducted by LendingTree found that 60% of concertgoers said they’d spend more on merchandise, meet-and-greets, or seat upgrades to support artists and their crews who weren’t able to tour during the pandemic.

Overall, 25% of respondents said they plan to go to a concert or music festival this summer with 12% planning to attend a live event in the fall. Further broken down, 32% of Gen-Z respondents said they would attend a concert, compared with 36% for millennials, 23% for Gen-X, and just 10% for baby boomers.

The full LendingTree report can be found here.

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