TUSCUMBIA, Ala. (WHNT) - In an effort to draw people and dollars into Tuscumbia, merchants in the downtown area have decided to hold a second “Black Friday” event.
The idea came as merchants saw record numbers of people lining up for deals after Thanksgiving.
One year ago, Dwayne Lindley and his business partner moved Po Boys Grill from Florence to downtown Tuscumbia.
Since then, the pair has been racking their brains to come up with ways to attract people to Tuscumbia.
“This area has so much potential,” Lindley told WHNT News 19. “And what we are trying to do is try and group all the people together and form a common bond to bring people to Tuscumbia. Make it successful, show people what we have to offer above everyone else in the area.”
Now, 18 business owners and the Tuscumbia City Council are on board. Merchants and council members have collectively invested $4,000 in promoting the city as a shopping destination.
“Black Friday Rewind” is set to take place Friday and Saturday, December 18-19. Lindley sees the event as the start to a promising future.
“We’re hoping it leads to even more projects in 2016,” Lindley said. “We have a lot of ideas we want to put forth, and the city working together with us really helps. The city council really stepped up on this one.”
They’re two groups with a common goal of attracting shoppers into the city.
The business owners are using the funds to send out as many as 10,000 direct mailers to residents to announce the “Black Friday Rewind.”
Merchants are also working to develop a new website and app to help draw in shoppers' attention.
DiscoverTuscumbia.com is expected to go live next week.