Hidden gem in Florence

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FLORENCE, Ala. (WHNT) - InStore Magazine has named the coolest jewelry store in America. The award goes to Grogan Jewelers in Florence.

Grogan Jewelers has been in business for nearly a century. It has two locations, one in Huntsville and one in Florence. Owner Jay Klos claims being the "coolest" jewelry store in America doesn’t come easy.

"So many things that contributed to us winning this incredible award. But we were amazed, well maybe second or third. But to get first, Wow,” said Klos.

Klos has been president for close to three decades. He says the Florence store is unique because he helped design it from its beginning stages. The stores designs are original and more than likely can't be found anywhere else. That could be the reason why they won the award. Requirements to win included the exterior and interior design of the store, its philosophy and unique merchandise.

Klos says the store’s future is bright. Many other owners want to replicate this hidden gem in the Shoals.

"Possibly we'll look into franchising for people who want to open up stores in other parts of the United States. We'll help them design that,” said Klos.

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