Florence Mayor Makes Social Media Push For City

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FLORENCE, Ala. (WHNT) - The City of Florence is getting savvy with social media.

The mayor’s office is making a big push to inform people with new resources.

Every week, thousands of residents get a message from the mayor in their e-mail inbox.  The newsletter is a new social media initiative, but it's already catching on.

“Everyone is telling me they really do appreciate that because they feel like they are in the loop,” said Florence mayor, Mickey Haddock.

Whether it's a note about ongoing activities, or a warning about road construction, Mayor Haddock says the information in the newsletter helps residents and even visitors.

In today`s world, when you travel anymore, you travel with some type of mobile device in your hand,” said Haddock. “When you enter that city the more information you can get on that mobile device, the better off you are.”

Mayor Haddock plans to construct a full marketing plan with the city, and plans to team up with students and staff from the University of North Alabama, along with the city's technology department.

“I think it’s very important in today's world obviously to push information,” said Haddock.

The mayor says he plans to push the information with a Twitter and Facebook launch as well.

Some individual city departments have already jumped on the social media bandwagon.

According to Mayor Haddock, a phone app for the city will be in the works too.

Right now the mayors office sends out nearly 8,000 newsletters every week.

The goal is 15,000 by summer.

If you would like to sign up for the newsletters, go to the city's website at florenceal.org

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