Rebranding on Rocky Top: UT to phase out Lady Vols nickname

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KNOXVILLE, Tenn. (AP) _ Tennessee will call all its teams the Volunteers and will phase out the Lady Volunteers nickname for all women’s sports except basketball starting next year.

In a university release, the school announced Monday it was making the change as part of a brand restructuring that coincides with its move from Adidas to Nike as its apparel provider. The switch takes effect July 1.

Tennessee chancellor Jimmy Cheek said in a university statement that “brand consistency across the university is critical.”

The release said women’s basketball would be exempt from the move “because of the accomplishments and legacy of the championship program built by Coach Pat Summitt and her former players.”

This move continues a transition that began as Tennessee consolidated its men’s and women’s athletic departments in 2012.

AP-WF-11-11-14 0106GMT

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