AUBURN, Ala. (AP) – Billboards featuring one of Auburn’s most famous faces are popping up across the state as part of a campaign to encourage healthy eating.
Opelika-Auburn News reports that the NFL’s reigning MVP and former Auburn Tigers quarterback Cam Newton is a spokesman for Team FNV, a social marketing campaign promoting fruits and veggies. The campaign is expected to generate almost 35 million impressions or views on Alabamians during its 12 weeks.
Newton is the quarterback for the Carolina Panthers. He won the Heisman Trophy in 2010.
Billboards will be in Chambers, Macon, Tallapoosa, Jefferson and Mobile counties, along with dozens of others. Newton will even appear on billboards in Tuscaloosa.
The billboards boast witty advertisements for fruits and veggies, along with colorful art, and kicked off Jan. 1 in most counties.