White House launches new #ItsOnUs campaign to wipe out sexual assault on college campuses, UAH to play role

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HUNTSVILLE, Ala. - This week, the White House is commemorating the second anniversary of the "It's on Us campaign" targeted at ending campus sexual assault by releasing a new PSA.

The White House is using a few big names to help draw attention to the second year of the' It's on Us' campaign, focusing on the importance of consent when engaging in sexual activity.

"Seeing these big name people advertising for this, that really says this is an important issue for everybody," said UAH Student Government Association President Austin Finley.

Celebrities behind the campaign include Jon Hamm, Zoe Saldana, Kerry Washington and Josh Hutcherson.

UAH's Finley served as the 'It's on Us' coordinator on campus last year.  In two weeks, UAH will launch its second year of the campaign which will include student panel discussions, student pledges and campus-wide awareness.

"Sexual assault has not and will not be tolerated here at UAH," said Finley.

This summer, Finley traveled to the White House with student body presidents from universities around the country.  He says campus sexual assault is a topic campus leaders are dedicated to eradicating.

"The first step in solving the problem is recognizing the country has one and the White House has played a crucial role in breaking the stigma that surrounds sexual assault and empowering student leaders to play a positive role on their campus in enacting positive change," said Finley.

You can take the pledge at itsonus.org.


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