Giving Back: Brewing more than just beer

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.
Data pix.

MADISON, Ala. (WHNT) -- A local brewery is doing what it does best - serving the Tennessee Valley with its own unique take on beer. In addition to that though, it's giving back to organizations that help the community.

If you step inside 500 Lanier Road in Madison cold beer is always on hand - or in hands. At the far wall of the taproom at Blue Pants Brewery, you get a glimpse into where the magic happens - where the beer is actually brewed.

That's usually where you'll find Weedy Weidenthal. "I just took over as the official brewmaster about three months ago," Weidenthal says.

It's his job to make sure each and every drop of beer that is produced is up to par, and he has high standards. "I just got done with the World Brewing Academy," Weidenthal says. Now, he's certified as a brewmaster.

However, the beer he takes pride in ends up being more than just something beer lovers enjoy. "We started We Care Wednesday," Weidenthal says.

The program is geared toward giving back to the community that has kept the brewery going. It was started just a few weeks ago."Different organizations come out and a dollar from every pint sold goes to that organization," Weidenthal says.

Those dollars add up."We get a really good crowd out there for those, because everybody enjoys supporting a charity, especially local charities like we have out here," Weidenthal says.

Organizations like Madison Animal Rescue Foundation, The Riley Center, and Still Serving Veterans are some of the groups featured so far. "It's pretty neat to be able to brew something that makes people happy and be able to sell it, to be able to give back to the community," Weidenthal says.

Weidenthal is at the brewery just about every day, but for this brewmaster, it's not work. Especially not on Wednesdays. "That's a really good feeling to be able to walk in here and see everybody supporting not only Blue Pants, but also supporting more importantly the local charities," Weidenthal says.

The brewery is accepting non-profit organizations to feature on We Care Wednesday. Organization representatives are asked to email the brewery at

Trending Stories