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HUNTSVILLE, Ala. (WHNT) – A group dedicated to re-energizing downtown Huntsville launched its new brand on Thursday, with a video driving home its message.

The brand is titled ‘Space To Innovate’ and encourages people to come downtown and see Huntsville in a new light.


It comes with a new video as well, featuring Huntsvillians and downtown scenes.  There’s a local dancer and local children who launch a rocket with the help of Danny Davis, a former NASA engineer who now owns a guitar shop at Lowe Mill.

“The video really represents downtown Huntsville as an authentic and innovative lifestyle,” said Chad Emerson, CEO of Downtown Huntsville, Inc. “It conveys a sense of place. Downtown is unique, full of options for all different types of people who prefer all different types of settings.”

Downtown Huntsville, Inc. also launched its Facebook page on Thursday.

Red Brick Strategies, a Huntsville-based communications and political consulting firm, produced the video.