CNN- Pricey watches hitting near the 40 thousand dollar market are now available to rent.
Eleven James is offering men the change to try out a new watch for a few months at a time, several times a year.
But it will still require a fair amount of cash. The least expensive membership is $199 a month, which adds up to $2,100 a year.
On the high end, memberships can reach 14 thousand dollars a year.
Users can decide how often they want to change watches and work with consultants to find their favorites.