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ATHENS, Ala. — An Athens grocery store owner is taking a stand against the NFL by refusing to sell Pepsi products that bear its logo.

According to a post on S&Z Grocery‘s Facebook page Wednesday morning, the store will stop selling 20 oz. Pepsi and Diet Pepsi products until the logo is removed.

The post read:

“This may cause me to lose some business, but here goes. S&Z supermarket currently will not be selling 20 ounce Pepsi or Diet Pepsi. These two items are currently produced with the NFL logo on them. I refuse to sell the product until the logo is removed. I will not bow down in order to the make a dollar as long as the athletes are allowed to bow down and disrespect the flag and country that I love.”

The post received dozens of comments supporting the owner’s ban. Many commented on how proud they were with the decision, some even said they would start shopping at the business because of the move.

NFL players have taken a knee during the National Anthem to protest police brutality; it’s a cause the owner Phillip Stewart understands.

“The cause is just. I think there are other ways to deal with it. This has brought attention to it I’m sure there is good that comes from this, I just don’t agree with the tactic,” Stewart said.

He said he wasn’t doing this out of spite.

“This helps me sleep at night. I can sleep knowing that I’m not supporting somebody that’s doing something I don’t believe in,” Stewart explained.