Republican strategist James Lomax talks negative ad campaigns and political platforms ahead of general election

HUNTSVILLE, Ala. -- We saw them in the primary. We saw them in the runoff. We will definitely see them in the general election.

Negative campaign ads are firmly part of political campaigns. In our 'Leadership Perspectives' interview with Republican strategist, James Lomax, we asked if they're effective, and can they go too far?

We also asked Lomax about Alabama politicians running on national issues when those issues often have nothing to do with their job.

Watch the full interview above.