Facebook “Like-Farming”: Not a Game!

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For Facebook users, hearing the term “farm” or “farming” probably brings to mind the highly popular Facebook app called Farmville, a farming simulation social network game released by Zynga in 2009. A sequel, FarmVille 2, was released in September 2012.

Scammers are using another type of “farming” to create a new Facebook page with a high number of likes – a virtual gold mine for other scammers who will pay a high price for it in the black market.

Be alert to pages that advertise free give-a-ways or drawings for high value items like an iPad, iWatch, Fitbit, etc. The catch is that users have to like the page and share the promotion with friends. Before long, if done right, the page can have hundreds of thousands of likes.

George Cox from PC Periodicals/The Spectrum, offers tips on how to avoid this scam:

  1. Does the page promise something in return for liking or sharing? Is there a prize or drawing involved? Are there a large number of prizes offered on the page? If the answer is “Yes”, then its most likely a scam.
  2. Does the page follow Facebook Advertising policy? Does it display terms and conditions for participation in the giveaway or drawing? No? Then it’s a scam.
  3. What is the creation date of the page? A relatively new page should be treated with caution.
  4. Is the page verified? If it’s not, then there is no certainty that the page is legitimate.

Source: The Spectrum

For more information on these and other tips, Part 2: Latest Online Scams.

To report a scam, go to the BBB Scam Tracker. To find trustworthy businesses, go to bbb.org.

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