HUNTSVILLE, Ala. - Parkway Place decided to wait until 6:00 a.m. on Black Friday to open their doors to customers and begin the free giveaways. The mall's marketing team said based on the smiles and excitement from the hundreds of people lined up outside well before it opened, they are pleased with the decision CBL & Associates Properties, Inc. made.
"Definitely CBL did their research in shutting down for Thanksgiving Day," said Marketing Director Molly Bell. "That trend really shows, yes, there was a spike in sales on Thanksgiving Day when we were open on Thanksgiving Day, but it fizzled out on Black Friday. Black Friday wasn't special any more. What we are going to see is, it's going to stay steady through the weekend now."
Bell said seeing the hundreds of people awaiting the opened doors made her happy with her company's choice to close on Thanksgiving.
"We were a little unorthodox by closing on Thanksgiving, but as you could see this morning, the excitement in people's faces, their cheers, the chanting, the supporting of Black Friday, we made Black Friday magical again," Bell said. "People were happy to show up."
While our WHNT News 19 crew stood in line with the crowd, we noticed many people will do whatever it takes for a good deal and a fun time.
"I heard they were giving away some gift bags," shopper Michael Johnson said. "I had nothing else to do on my Friday and I thought I'd do some crazy Black Friday shopping."
"It's been freezing, it was really cold," shopper Dustin Lamb said. "The ground is really hard when you sit on it."
Parkway Place's team gave away more than 350 goody bags at just one of the entrances moments after the doors opened at 6:00 a.m.