Facebook moves to block ad blockers, rolls out new user ad options
HUNTSVILLE, Ala. – Facebook has had enough.
In a move designed to curb the popularity of ad blocking software, the social network has announced it’s changing how advertisements load on its desktop website view.
Ad blockers are filters; they block images on web pages coming from an ad server.
Their popularity has also surged in recent years.
For companies like Facebook, which rely on ad revenue, that’s a real concern. According to CBS News, the “2015 Reuters Institute Digital News Report found 47 percent of U.S. internet users regularly use ad blocking software. Among younger consumers, age 18 to 24, 55 percent block ads online.”
Despite this aggressive move, Facebook will not be leaving web users totally exposed to incoming ads.
The company has also announced it will be improving its “ad preferences feature.” You’ll now be able to select which ads you do, or don’t, want to see in your Facebook feed. As part of that process, you’ll be able to select from a wide range of product and services, tailoring what you allow to your interests and lifestyle.
Facebook also says it will be allowing users to block ads from companies that have repeatedly pestered or spammed them in the past.