Local non-profits can apply for PR help through North Alabama PRCA’s Pro-Bono Project

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HUNTSVILLE, Ala. - Non-profit organizations do great work in our communities, often stepping in to help and address a big need.  Not all non-profits operate with a full staff, though, and sometimes budget constraints mean they don't have money for specialties like public relations.

That's where the North Alabama chapter of the Public Relations Council of Alabama comes in.  Through the Pro-Bono Project, non-profits can apply for PR assistance.

This annual NAPRCA initiative matches public relations volunteers with the selected non-profit to work on strategy. This help could include plans for internal or external communications outreach, media relations, tactical recommendations, social media analysis, community engagement plans, or event planning among others.

"We're clarifying issues and making recommendations to help nonprofits make a bigger impact," said Lori Miller, a member of the Pro-Bono Committee.  "Maybe they have an event. Maybe they're looking at a strategic communications problem. Maybe they have programs that are very successful but they don't know how to make it better - we can help with that."

You can fill out an application on naprca.org.  These are due by July 11.

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