COEUR d'ALENE, Idaho - It can be tough to find love out there.
It has been especially difficult for Baron Brooks, a Jewish businessman living in Salt Lake City.
A certain family member decided the single 48-year-old could use a little help navigating the dating world.
When Brooks was reading a North Idaho newspaper, he was shocked to see his own picture in a full-page ad, seeking a wife.
"If I die now, I want it to be known by medical science, that one can die from embarrassment," he told Q13 News.
Baron said he soon figured out his 78-year-old father had placed the $900 ad without his permission.
He said he didn't want to hurt his father's feelings so he is allowed to go ahead and interview candidates.