Huntsville’s Salty Nut Brewery announces limited-release ‘Unimpeachable Pale Ale’ lampooning Gov. Bentley scandal

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Unimpeachable Ale (Photo: Salty Nut)

Unimpeachable Ale (Photo: Salty Nut)

HUNTSVILLE, Ala. — Huntsville’s Salty Nut Brewery says it is celebrating Alabama’s new “growler law” with a limited-release brew honoring the legislation recently signed into law by Governor Robert Bentley.

"The promotional artwork for Unimpeachable Pale Ale is intended to evoke the loving care that we have put into each ounce of our latest brew," a brewery spokesperson said in a press release.

The imagery lampoons Bentley’s relationship with his former chief political advisor, Rebekah Mason. Audio recordings of Bentley talking to Mason in intimate terms were made public in the last month, creating a firestorm in Montgomery.

“When naming and branding a beer, we try to come up with names and imagery that are memorable and descriptive of the beer, and feel that Unimpeachable Pale Ale is both.” said brewery co-owner Jay Kissell told our news partners at The Huntsville Times and AL.com.

“The name of our brewery is Salty Nut Brewery - clearly we don't take ourselves too seriously. But we are serious about making good beer,” Kissell told The Huntsville Times and AL.com.

The brewery’s limited-release Unimpeachable Pale Ale will be available at the Salty Nut Brewery taproom in mid-May for on-premise consumption and to-go when Alabama’s new growler law takes effect on June 1. Salty Nut Brewery will be packaging the beer in 32 oz CROWLER® cans.

“It is scary how delicious it is. You’ll worry about loving it so much, baby,” Kissell said.

Kissell says the limited-edition is so good you’ll have to lock the door when drinking it.

“We were so excited that Alabama’s leadership was willing to support this legislation, that we just had to commemorate the moment with something just as sweet,” said Kissell.

Screen Shot 2016-04-25 at 12.35.00 PMIn addition to the limited-edition brew, fans can commemorate the unimpeachable leadership shown by Bentley with t-shirts, posters, and stickers available at www.UnimpeachablePaleAle.com.

House Bill 176, signed into law by Bentley on March 24, allows breweries that make less than 60,000 barrels per year sell up to 288 ounces per customer per day for off-premise consumption, deliver up to two donated kegs of its beer to a licensed charity event, and no longer require brewpubs to open only in historic buildings, historic districts or economically distressed areas.

Salty Nut Brewery released their first beer in 2013. The brewery moved to its current location at 2406 Clinton Ave W in Huntsville in early 2016. Food trucks and special events are scheduled frequently at the taproom. Current schedule of food trucks and other events can be found at www.saltynutbrewery.com, as well as Salty Nut Brewery’s Facebook page.

Brent Cole, the President and Head Brewer of Salty Nut Brewery said, “We believe the new law will have a positive impact on small businesses, economic development, and Alabama’s blossoming craft brewing industry.” Unimpeachable Pale Ale is made with fresh peaches, as well as Idaho 7 hops, which are an experimental hop variety that complement the peaches with fruity aromas of melon and apricot. Unimpeachable Pale Ale is light in color, with 5.5% ABV.

 

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