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Schools using apps and social media to encourage college application process

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MADISON, Ala. (WHNT) - Times are changing and in order to truly reach the younger generation, you need to talk their language. That means tweets, likes, snaps, and the list only goes on. This is something counselors at Madison City Schools are working towards in order to reach a larger audience of their students.

"What we know about kids today is you can't just choose one service -- we have to go with all services," said Daniel Whitt, Technology Coordinator for Madison City Schools.

That means reaching students on Facebook, Twitter, Pinterest, Snapchat, and more. The school system also want to show student how to use those platforms to their advantage. They are also using apps like Schoold to encourage students to research colleges. This app makes that process much easier for students.  It turns months of researching colleges into about a 20-minute search.  In addition to the speed and convenience, it also offers you a much wider variety of information.

"The Schoold app seems to really call together all the opportunities not just the ones sponsored by the schools but also independent opportunities," Whitt explained.

Instead of fishing through multiple websites, Schoold has all the information in one place. "I know that the Schoold app empowers students to take their top five for instance. Their top five schools they are looking at and within 15 to 20 minutes compare and contrast all the opportunities that they might be eligible for," Whitt said. The app is free and is available for both iPhone and Android devices.