Bad mailing lists can cost you more than money
Purchasing the right mailing list to help grow your business can be a daunting task. A good list, one that is up to date and properly targeted for your type of business, can drive revenue for a long time. However, a bad list can cause a host of problems that can damage your company’s reputation and your bank account.
What defines a bad mailing list?
One with inaccurate addresses that will end up costing you more money.
A list that has out of date information, such as the name of a deceased spouse or loved one, can damage your business reputation as well as revenue.
It’s a good idea to do your homework before purchasing any mailing list.
Look for reputable mailing list companies at BBB.org.
Ask the mailing list representative about the quality of the data on the list, including how long the list has existed and when was it last cleared of old and inaccurate data.
For more on how to select a trustworthy mailing list vendor plus more questions on data quality, go to BBB.org.