The Arts Council rebrands itself as ‘Arts Huntsville’ to reflect new vision

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HUNTSVILLE, Ala. (WHNT) - It was a big evening for The Arts Council Wednesday. Huntsville Arts and Cultural Grants were distributed and an important announcement was made.

After 53 years of serving the Huntsville Metropolitan area, the non-profit has changed its name to "Arts Huntsville" in order to reflect the new brand and vision for the organization.

Executive Director Allison Dillon-Jauken says they made their message clear at the event that they are Arts Huntsville.

"We have an incredibly, wonderful, vibrant and diverse arts scene. And we believe that we are putting Huntsville, Alabama, on the map as a great location for arts entertainment and culture.”

The name change will help the organization expand and market the regional arts scene.

"We truly will be able to better promote our membership. A membership that begins with artists throughout Huntsville, but also spans from Athens, to Decatur, Fayetteville, to Scottsboro and Guntersville and beyond. We represent that greater metropolitan region," adds Dillon-Jauken.

Arts Huntsville staff, city officials, artists and guests also celebrated the local arts organizations receiving grants through the 2016 arts and cultural grant program.

"This year we awarded a record number 18 grants to wonderful organizations, and if history tells us anything, last years grant recipients served over 150,000 area participants. So we expect even more from this year's grant-funded programs," says Dillon-Jauken.

Now, the Arts Huntsville staff is looking forward to another exciting year of arts, entertainment and culture. The first big event as Arts Huntsville is the inaugural Art Tour of Homes on January 30.