Salvation Army falls short on winter fundraising campaign, plans small change to one program

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HUNTSVILLE, Ala. (WHNT) – While the Salvation Army received tens of thousands of dollars in donations during the winter fundraising campaign, the organization did fall short of its goal.

“We’re not going to close up shop,” Major Donald Wilson said. “We’re still going to have our emergency shelter going and our emergency feeding.”

The Salvation Army in Huntsville set a goal to raise $200,000 from November 1st through the end of December for their Christmas and winter relief programs. However, they fell short, raising $167,000. Now, they need to adjust some of this year’s budget when it comes to emergency assistance for local families, including programs that help with costs like utilities.

“Which is really something we hate to do because our goal is to keep people in their home so that they don’t need a shelter, or they don’t need to come to a soup kitchen,” Wilson said.

Kitchen server Wade Coffey watches hundreds of people line up for food each day in the Salvation Army’s kitchen.

“You see a bunch of mothers and kids come through,” Coffey said.

He said committing your cash to this organization is a worthy investment.

“It would help a lot just to keep it going for them because it’s hard to see them struggle,” Coffey said.

More than 120,000 meals are provided annually from the kitchen, and the amount of people filling the beds in the emergency shelter equals a combined 27,000 nights of sleep. Pledging money to the Salvation Army helps our neighbors in need.

“Everything that’s donated is local, we’re a locally based organization,” Wilson said.

Major Wilson said only a small percentage goes to corporate headquarters.

“Everything that comes in isn’t sent to a national office, or a regional office then dispersed downward.”

If you would like to support the organization, please visit  You can make an online donation.

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