HUNTSVILLE, Ala. (WHNT) - UG White General Mercantile officially opens in Downtown Huntsville Tuesday, November 17th. Doors open at 2:30pm and there will be a ribbon cutting ceremony at 4:00pm. There will be live music from Unknown Lyric, along with some free food and drinks, and of course shopping. It is in the former location of Crossroads Music Hall on Clinton Avenue. UG White is not new to the Valley. The general store has been serving the Athens community since 1917. You will find a variety of items including clothing and outdoor gear from brands like Patagonia, Kuhl, Woolrich and Wolverine Boots, just to name a few. Be sure to stop by and welcome UG White to Downtown Huntsville.