‘Longest Day’ event aims to raise awareness and funds for Alzheimer’s disease

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HUNTSVILLE, Ala. (WHNT) – When a person begins losing their memory to Alzheimer’s, it’s up to the caregiver to walk them through their battle. Alzheimer’s Association Mid-South Chapter’s Brandi Medina knows it takes dedication.

“It’s a struggle, it’s very overwhelming, very stressful,” Medina said.

But, there are organizations pledging to walk with the caregivers, offering assurance and assistance. The Alzheimer’s Association knows it’s an around the clock job, and the reason why they picked June 21st, the summer solstice,¬†for their Longest Day campaign.

“We chose that day because for caregivers, every day feels like the longest day,” Medina said.

All day long on the 21st, people are encouraged to join teams and participate in an activity to raise awareness and funds for Alzheimer’s disease. Medina said it doesn’t matter how many people are on your team, or what kind of activity you participate in that day.

“It could be ride a bike, zumba, you could do dance, you could read a book,” Medina said.

The deadline to get your team together is Friday, June 5th. You can sign your team up, as well as get more information, at Alz.org/thelongestday.

During the month of June, everyone is encouraged to wear purple to support the 47 million people living with Alzheimer’s around the world. People can raise awareness by taking a photo with friends, family or co-workers and post it to social media with the hashtags #purplepledge and #endalz. Locally, you can send your pictures to bmedina@alz.org and they will post it on the local Alzheimer’s Association Facebook page.

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