Urban Outfitters sells controversial Kent State sweatshirt

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Photo: Screen grab from Urban Outfitters' website.

KENT, Ohio. – A spokesperson for Kent State University said the school took “great offense” to a vintage sweatshirt sold by Urban Outfitters that appeared to have blood spatter on it.

The university isn’t alone. Many on the internet have called this sweatshirt tasteless and offensive.

Four unarmed Kent State University students died in May of 1970 when the National Guard opened fire during a Vietnam War protest.

Here’s Kent State’s statement in its entirety:

“May 4, 1970, was a watershed moment for the country and especially the Kent State family. We lost four students that day while nine others were wounded and countless others were changed forever.  

 We take great offense to a company using our pain for their publicity and profit. This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.

We invite the leaders of this company as well as anyone who invested in this item to tour our May 4 Visitors Center, which opened two years ago, to gain perspective on what happened 44 years ago and apply its meaning to the future.”

Urban Outfitters tweeted this in response to the outrage the sweatshirt caused.

The sweatshirt was listed under the “Vintage Finds” section of Urban Outfitters’ website. “Vintage Finds” are described as pieces from all over the map.

“Each piece is unique – we only have one available and it can only be purchased by a single customer,” the website explains.

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