WATCH LIVE: Tornado Warning until 8:30 p.m. for Cullman County

Samsung Galaxy S4 Expected Thursday

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Twitter: SamsungMobile

Samsung is expected to unveil the Galaxy S4 on Thursday, March 14th. Since its debut last year, the previous model S3 has become a main rival to Apple’s iPhone, so the stakes are high with this next generation smartphone.

Many are hoping for a range of upgrades with the S4 – advancements that could include an 8-core processor and and 13-megapixel camera. Some rumors have already been debunked.

“If you’re expecting to see a flexible display on the Samsung S4,” explained Casey Newton, Senior writer for CNET, “You’re probably going to have to keep waiting a while. That technology doesn’t seem like it’s quite ready for prime time.”

Another rumor gaining traction on the web? Eye-tracking technology – something many consumers might equate with the stuff of sci-fi novels.

The New York Times reported that Samsung introducing technology in the S4 that will track the user’s eyes for a variety of uses,” Newton said, describing the concept, “One of which might be to scroll through web pages, so look down as you’re reading through a web page and the page will scroll automatically.

Samsung is actively fueling the hype for its newest release – using a large advertising budget to stage flashy events and spread commercial appeal. There have also been some leaked photos and videos of the new device.

Watch WHNT News 19 This Morning from 4:30 – 7:00 a.m. Thursday for Michelle Stark‘s preview of the new Galaxy S3.

You can also follow the Samsung event through CNET’s live blog Thursday, March 14th starting at 6:00 p.m. CT.