Brazen Bargain Hunters Brave Cold on Boxing Day

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HUNTSVILLE, Ala. (WHNT) -- Retailers compare the day after Christmas to Black Friday. The massive return and refund day got started with some local retailers opening up as early as 5am. Bargain hunters in Huntsville were not shy and showed up in force at Parkway Place Mall Wednesday.

Despite the status of your personal pocket-book, the National Retail Federation earlier this month predicted a nearly four percent spike in holiday sales this season for a record projection of nearly $5 billion in holiday expenditures. 

All signs indicate this could be a banner after Christmas shopping day for retailers. The site predicts foot traffic will be up 60 percent compared to the day after Christmas last year. From shoppers using gift cards to others looking for attractive day-after-christmas sales, to those with another agenda all together.

"I would really appreciate it if nobody knew this was happening because, you know, I don't want to hurt anybody's feelings," said one shopper who wished to remain anonymous.

"Well I'm returning something--it's a great Christmas gift, just not really my style--and I figure somebody else would appreciate this so I thought I would just return it and go get something that's more, you know, modern, less bright and ugly," the shopper grinned.

For those returning items, experts with Consumer Reports are advising customers to keep stickers, labels and tags intact. 

"Without a receipt or a gift receipt you're going to get back either a merchandise credit or you're going to be reimbursed the lowest amount the item sold for, not necessarily what you paid for it," warns Consumer Reports senior editor Todd Marks.

Clothing items are the most returned of any other gift. According to a recent study, apparel accounted for sixty-two percent of returned gifts last Christmas.

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