HUNTSVILLE, Ala. (WHNT) - While you can search for door-buster deals on Black Friday at the big stores, Huntsville leaders urge you not to forget "the little guy," particularly this Saturday.
It's Small Business Saturday, a day when shopping local small businesses helps everyone in a big way.
A case in point is Lawren's Gift Shop on Madison Street. That's where the sounds of a cash register mean money going back into the community in one of many ways.
Mayor Tommy Battle of Huntsville described them saying, "They provide employment, they provide civic support. You can't go to an event where you don't see something from a local business which is giving back to the community and giving it so we can raise money for this community."
Battle used Lawren's as a backdrop to announce Saturday will be Small Business Saturday. Many local unique shops will have new welcome mats on their doorsteps distinguishing them as a unique small store, instead of a franchise of a large chain store.
Battle says shoppers should visit the hundreds of these distinctive businesses, since they give their cities character and add to the unique quality of life.
Lawren's has been doing business in Huntsville for nearly a half-century, competing with new big box stores. The owners say they're grateful for the mayor's plea for patronage.
"We appreciate being acknowledged for the length of time that we've been here and that all that we do bring to the city," said Dana Garding, owner of Lawren's, as she stood next to Battle.
She says what her store brings to the city includes tax dollars that ultimately supports the future of Huntsville.
"They provide support for education through that sales tax, but they also provide a uniqueness to the community that is part of your quality of life," said Battle of Lawren's tax checks owners send every month to the city, county and state.
Battle says shoppers can use this Saturday as a chance to give back to small businesses that have been the backbone of the community for decades.