Big Spring Partners is known for showcasing Huntsville as an active center for culture, entertainment, government and shopping. It does not organize concerts, exhibits and festivals. WHNT NEWS 19 went to find out who does.
The stages go up. The music begins. All of it happens to get people spending money in Huntsville.
"We're the official agency for the city and county to promote Huntsville and Madison County as a convention site and visitor destination," said Judy Ryals.
Ryals is President and CEO of the Huntsville-Madison County Convention and Visitor's Bureau.
She and others in her office work to advertise events like Big Spring Jam, Brewfest, Panoply and the Whistle Stop Festival.
"We're really more on side of the business end of that with bringing in meetings and conferences. The festivals and events are what our visitors are wanting to see," said Ryals.
The Convention and Visitor's Bureau does not plan the events.
Various organizations take care of the individual events, but all in the Madison County area are a group effort.
"Their staff is actually the one putting that together. We support it by helping advertise and trying to get more people come and attend those events," added Ryals.
Ryals admits bigger and better things could come to Huntsville, but the Rocket City does have something working in its favor.
"I think it is just our diversity. We have such great attraction like the U.S. Space and Rocket Center and outdoor activities," added Ryals.
The Whistle Stop Festival kicks off in downtown Huntsville Saturday. Click here to find more information about this year's festival.