Selfie challenge helps promote recycling in the Shoals

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KILLEN, Ala. (WHNT) – A couple of months ago a social media challenge began in the Shoals urging elementary school kids to post selfies of them recycling.  The response was overwhelming.

Kindergarten through sixth graders participated in #IKeepTheShoalsBeautiful.

“If you recycle it can help the world and it can help everything that you live in,” said Kimber Leoni.

With the help of her mom, Leoni posted several of her own pictures each week during the challenge.

Friday morning, the Brooks Elementary School student won the grand prize from the Keep the Shoals Beautiful board.

“I was just thinking, even if I don’t win it doesn’t matter because we can still help the Earth,” stated Leoni.

Organizers said they were blown away by the response of everyone posting pictures.

“Kids are already using social media to communicate, so we just thought we could go to them instead of them coming to us and it’s much better than writing an essay these days to get rewarded,” said Chelsea Kauchick with Keep the Shoals Beautiful.

And organizers said they were able to bring more attention to recycling and beautification efforts across the Shoals.

As part of winning the social media challenge, Kimber Leoni’s third grade class at Brooks Elementary School received a pizza party Friday.

The Keep the Shoals Beautiful board plans to hold this challenge again next school year.