Which is better for your business – SEO or Google AdWords?

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Figuring out the best online marketing strategy for your business may seem like a daunting task. Should you emphasize search engine optimization (SEO) for your website or use pay-per-click advertising platforms like Google AdWords? There many other forms of social media advertising available. The trick is to determine which strategy will yield the best return on investment. According to Mike Arce of Loud Rumor, “The truth is there’s no right or wrong answer; it’s all circumstantial. The choice depends on the type of business and goal….”

Typically, for non-competitive businesses or organizations that offer a unique product or service, SEO is a good starting point. For competitive businesses, Google Adwords or another form of social media advertising may give you a quicker return for your advertising dollars. There are even more ways to combine multiple advertising platforms for maximum exposure.

For more information on how you can effectively combine these and other forms of social media marketing, go to SEO or Google AdWords. To find trustworthy advertising firms go to bbb.org.