Tuscumbia boutique owners turn to social media to compete on Black Friday

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Nellie Mae Boutique in Tuscumbia

TUSCUMBIA, Ala. (WHNT) – Black Friday is one of the biggest days for big box retailers all year.  But for many small locally owned stores who may get lost in the shopping frenzy, they’ve had to get creative to lure customers in.

“We had a crowd outside. We lost count at around 50 people. They were all around the corner here,” explained Courtney Thompson, co-owner of Nellie Mae Boutique.

In five years of business, Thompson said they’ve never had that kind of crowd lined up outside their Tuscumbia store on Black Friday.  She said it’s taken a lot of work to get to this point.

“We just try and keep everything really personalized,” Thompson explained. “We know a lot of our customers are repeat. They come in all the time checking on our new arrivals and things. So, I just think that is it.”

Thompson said they have also stepped outside their four walls to attract customers.  The boutique incorporates a tremendous amount of social media to advertise frequent deals.

Their most productive way of reaching customers is Instagram with more than 12,000 followers.

“Definitely it drives traffic here for sure,” Thompson stated. “We can tell a difference if we don’t post, or if our posts are down one day, we can definitely tell a difference in foot traffic.”

And with foot traffic comes sales, something any retailer will tell you they need to keep their doors open.

In the last year, owners of Nellie Mae Boutique in Tuscumbia said their sales have increased tremendously with the advertising they get on social media.

They said most all of it is free of charge which makes it that much better.