Sweet incentive to celebrate grand opening of south Huntsville’s new Dairy Queen

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HUNTSVILLE, Ala. (WHNT) - Huntsville's only Dairy Queen Grill & Chill restaurant opened to the public Wednesday morning to the delight of hundreds who have been anticipating the grand opening at 10019 Memorial Parkway S.E.

Since the Dairy Queen on Max Luther Drive on the north side of town burned down, it's been almost nine years since Huntsvillians had a centrally-located Dairy Queen fix without driving several miles east or west.

The new Dairy Queen on South Memorial Parkway in Huntsville opened October 28. (David Wood/WHNT News 19)

The new Dairy Queen on South Memorial Parkway in Huntsville opened October 28. (David Wood/WHNT News 19)

The restaurant, which is run by Dave Van Buskirk and his son Rich, features outdoor seating and a drive-thru for customers.

Owners gave quite a sweet offer to the young and old with an insatiable appetite for that quintessential DQ cone curl; the first 100 patrons Wednesday to purchase an ice cream cake got a free GrillBurger each week for one year.

"Carcinogenics aside," DQ patron Mark Prestage joked, "a free burger for a year, one a week, is enough to buy a cake for my co-workers will be very happy I think that I'll show up in a minute unbeknownst to them with a cake."

Whether it's grills or chills, it's delicious, but it also makes good business sense.

"I work just down the Parkway and I'm also a property owner on the Parkway so I'm very excited to have new businesses come in to the area because I think it supports the other businesses up and down the Parkway here," Prestage says.

And when you have a craving for Dairy Queen, no run-of-the-mill soft-serve will do.

"You're right -- for a Mister Misty Float or some of the other things that only Dairy Queen does, there's not a substitute."

Dairy Queen operates Grill & Chill restaurants in Athens, Decatur, Hartselle, Madison, Scottsboro, Boaz, Cullman and Guntersville.