Lowe Mill expanding, looking for feedback on how to attract out-of-towners

HUNTSVILLE, Ala. (WHNT) — If you’re in the Huntsville area, you’ve probably heard of Lowe Mill, the historic textile mill converted into an arts center. It’s a hot spot for locals, but leaders at the arts facility are ready for the mill to be recognized on a national level. They want to know what you think is the missing piece of the puzzle.

Lowe Mill is huge. There are more than 100 working artists in the facility, but that number is about to shoot up. “We are about to expand in a very big way, we’re growing into a new wing,” said Dustin Timbrook. “Well, it’s an old wing that we’re restoring and putting new studios in and we are going to grow by 30%. That’s more artists, that’s more studio space, that’s more gallery space.”

Timbrook said it’s time to reevaluate his advertising plan. Now that the facility is growing, more people need to know about Huntsville’s best kept secret. “My goal right now is to get us in the national spotlight and make us a destination, make us a place where people take a road trip.”

He knows he has a big job ahead of him. He’s working on getting advertising for Lowe Mill Arts and Entertainment into visitor centers across the southeast. “But advertising isn’t very effective if you don’t understand who your audience is,” he said.  “So, what do people who haven’t been to Lowe Mill think about Lowe Mill? What do they think it is? What do they think it looks like? How much art do they think is here?”

Timbrook needs those questions answered. If Lowe Mill is going to expand and continue to thrive, it needs to know what its lacking.

“Help us find out what the perception is,” said Timbrook. “Because sadly, people outside of Huntsville don’t know about Lowe Mill and we’re the biggest game in America, we are the biggest private arts facility in the United States, so people need to know about that, people need to come see it.”

If you would like to share your suggestions on how Lowe Mill can attract guests from out of town, check out their Facebook page here.