HUNTSVILLE, Ala.(WHNT)-A new powdered alcohol product has hit a hiccup in getting to market.
The federal agency that originally approved “palcohol” reversed its position Monday. An agency spokesman says it approved palcohol’s powdered vodka, rum, and other cocktails — quote — “in error.”
Tempe, Arizona-based Lipsmark LCC makes palcohol. It says there seemed to be a discrepancy on how much powder is in the packets, which are meant to be mixed with water. Lipsmark says that it will resubmit the product for approval.
Health advocates said Palcohol poses a major health and safety threat for teenagers.
“This is just going to be another substance that teens can easily abuse,” said Carl Wilkerson, a therapist at Huntsville-based New Horizons Recovery Center. “It’s very easy to add that [powder] to a Coke or a Sprite or to a bottle of water and consume it…Children could possibly snort it, dilute it in any kind of liquid. They can take it into schools, can take it into places where it’s not supposed to be.”
If the product is ultimately approved at the federal level, it will still be subject to state regulations and available only to anyone over the age of 21. Palcohol hopes to become the first powdered booze in the United States, but it is not a new concept. Similar products are on the market in other countries, including Japan and the Netherlands.