Cracker Barrel Puts “Duck Dynasty” Products Back in Stores

Posted on: 2:52 pm, December 23, 2013, by

Phil Robertson

NEW YORK, N.Y. (CNNMoney) – Cracker Barrel on Sunday reversed its decision to pull some Duck Dynasty-themed products from its shelves.

A Cracker Barrel location in Hagerstown, Maryland.

A Cracker Barrel location in Hagerstown, Maryland. (Photo credit: Wikipedia)

The popular Duck Dynasty television show and Duck Commander products took center stage in a controversy over comments made by Phil Robertson. As patriarch of the family and founder of the company, he stars in the A&E reality show based on his Louisiana life and company.

Cracker Barrel, a chain of over 600 Southern-themed restaurants and stores, said Friday it “removed selected products which we were concerned might offend some of our guests while we evaluate the situation.”

Two days later, it had evaluated the situation.

“Our intent was to avoid offending, but that’s just what we’ve done,” the company announced. “Today, we are putting all our Duck Dynasty products back in our stores.”

It cited messages of support, including on social media, for Robertson, a Louisiana hunter who is known as the Duck Commander and for 40 years has sold the duck calls he designed.

“You told us we made a mistake,” Cracker Barrel said. “And, you weren’t shy about it.”

Within hours, a version of the announcement posted to Facebook had been shared tens of thousands of times.

Cracker Barrel’s website doesn’t list the calls, which look like whistles and retail on the Duck Commander website for between $10 and $150. But Cracker Barrel does sell t-shirts, a talking keychain and camouflage jelly beans with the Duck Commander logo. It also stocks Robertson’s autobiography, his wife’s cookbook and a mug bearing his catchphrase: “Happy happy happy.”

Jeff Eller, a spokesman for Cracker Barrel, said products with the television show branding had been pulled but were now in stock again. He said stores offer a broader selection of Duck Dynasty products than does the website.

Robertson stirred controversy with comments he made in a GQ interview about homosexuality, bestiality and race.

A&E said he was indefinitely suspended from the show, but did not clarify what that meant for the announced January debut of a fifth season. It said the fourth season premiere had nearly 12 million viewers, making it the no. 1 nonfiction series in cable history.

8 comments

  • Nell says:

    Duck dynasty is A&E brand that was removed from shelves. CB continued to sell Duck Commander brand which is owned by the Robertson family. I think this was a great advertising gimmick for Cracker Barrel. People came in just to see if it was on the shelves, they ate lunch and bought a lot of “duck” stuff.. CB got a lot of FREE publicity and people that did not know they carried duck items came in to buy it. Looks like the real winner is Cracker Barrel!!

  • I suppose we can put ol’ Phil up on a cross now and stick a spear in him since he’s the new martyr for the Christian Right. Last year, it was the Chick-Fil-A Chicken being branded as the new saint of Christianity for standing up for all that is Holy Matrimony in the eyes of the Church. These folks want to be on the wrong side of history with their public criticism of homosexuality but cry fowl (pardon the pun) when their own bigotry is examined in a public light. Phil’s licking his fingers at http://dregstudiosart.blogspot.com/2012/08/holy-rollin-poultry-on-cross-chick-fil.html

  • anytime anyone eats at cracker barrel everyone wins. ijs.

  • linda Meadows says:

    Since CB said they did this as not to offend anyone about what Phil said..did they not think they are offending people that believe the teachings of the Bible? And Phil’s rights to his belief and his right to say what he believes? I think we now know where they stand on the issue!! Frankly my image of the CB is shattered..I thought they were family oriented with some good old fashioned values!! Whether they put the products back on the shelf now or not gives me the feeling that it really concerns the wallet rather than what’s right!!!

  • Lin Spivey says:

    I belief that cracker barrel, need be shaking in their boots! For they have law suits against them for the following(RACISM, SEXUAL, GAYISM, DISCRIMINATION). from 1991-1999, 2000-2006, 2009, 2012. just Google Cracker Barrel law suits, You fine all kinds things with Google :}

  • kdashluv says:

    Either Way I Think CB realizes They`re “offending” someone . Myself , I don’t really care ,but my opinion is ,We are SUPPOSE to have Free Speech ,although its seeming that we as a human race , Do Not Have that.You`re Never gonna Please everyone. Weather or not they put DD stuff on their shelves makes No Difference to me because frankly I don’t care for eating there, I`ve ate there twice in my life…I however don’t see how they could be sued for anything…CB itself did not say anything racist ,or anything towards sexual discrimination …dude from DD quoted something from the Bible,i haven’t heard it myself,but another person , franchise ect shouldn’t be held accountable for what another person says , that makes ZerO sense ….

  • Rev. Al says:

    The ACTION NETWORK ,and GLAAD, are not happy about this, I will tell all my MSNBC viewer , to boycott CRACKER barrel .

Comments are closed.