Army e-mail: ‘Average-looking women’ better than pretty

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(Image Credit: U.S. Army via POLITICO)

Should the Army use photos of “average-looking” women instead of prettier counterparts, as it illustrates stories about female soldiers?

One specialist reportedly says yes, in an internal Army e-mail shared with POLITICO.

Col. Lynette Arnhart notes that images of women who are too pretty, undermine the communications strategy about their place in new combat roles.

“In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead,” wrote Arnhart, as reported by POLITICO.

Arnhart is reportedly leading a team of analysts exploring how best to integrate women into combat roles. She sent her message to give guidance to Army spokesmen and spokeswomen as they interact with the media.

“It might behoove us to select more average looking women for our comms strategy. For example, the attached article shows a pretty woman, wearing make-up while on deployed duty. Such photos undermine the rest of the message (and may even make people ask if breaking a nail is considered hazardous duty),” Arnhart reportedly said.

In POLITICO’s report, Arnhart is also quoted as writing a “photo of a female soldier with mud on her face that news agencies used last spring ‘sends a much different message—one of women willing to do the dirty work necessary in order to get the job done.'”

Click here to read the full story at POLITICO.

9 comments

  • Jay Law

    I would say if your trying to recruit Ms. America that you go for the make and hot babes. If your trying to recruit women soldiers, then you might want to relate to them.

  • Chris

    As a male veteran I can tell you that as serious as females want to be taken in combat, to the men around them they are nothing more than a distraction. Looks don’t matter. When they are outnumbered 150/1, they all learn their worth very quickly. And use it. No one who’s been there is offended by this, so I don’t want to hear anyone else chime in.

  • Michael Kewl

    As soon as the Army has to answer to authority outside the Service regarding the abuse & rape of its’ women soliders then this conversation can have a social value.

    Recruiting using physical appearances of women impling sex is the determining factor females to join the military is immoral at best.

  • Michael Kewl

    As soon as the Army has to answer to authority outside the Service regarding the abuse & rape of its’ women soliders then this conversation can have a soicla value.
    Recruiting using physical appearances of women impling sex is the determining factor females to join the military is immoral at best.

  • eddie braxton johhnson

    this feminist movement is getting out of hand!!!. women want to be equal to me in all spheres of life!! This is an existential quagmire ….chirs said it all!!

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