Army e-mail: ‘Average-looking women’ better than pretty
Should the Army use photos of “average-looking” women instead of prettier counterparts, as it illustrates stories about female soldiers?
One specialist reportedly says yes, in an internal Army e-mail shared with POLITICO.
Col. Lynette Arnhart notes that images of women who are too pretty, undermine the communications strategy about their place in new combat roles.
“In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead,” wrote Arnhart, as reported by POLITICO.
Arnhart is reportedly leading a team of analysts exploring how best to integrate women into combat roles. She sent her message to give guidance to Army spokesmen and spokeswomen as they interact with the media.
“It might behoove us to select more average looking women for our comms strategy. For example, the attached article shows a pretty woman, wearing make-up while on deployed duty. Such photos undermine the rest of the message (and may even make people ask if breaking a nail is considered hazardous duty),” Arnhart reportedly said.
In POLITICO’s report, Arnhart is also quoted as writing a “photo of a female soldier with mud on her face that news agencies used last spring ‘sends a much different message—one of women willing to do the dirty work necessary in order to get the job done.'”
Click here to read the full story at POLITICO.