Dueling Ads Push Envelope in Fight Over Affordable Care Act
(CNN) – The battle over the health care reform bill is raging online. Some say new video ads opposed to the Affordable Care Act, dubbed ‘Obamacare’ cross the line.
The group behind these ads wants to convince people not to sign up for coverage. As critical deadlines for the law approach, the group plans to spend some $750,000 on web videos that some call creepy.
The dueling videos push the envelope just days before October 1, the date Americans begin to enroll for healthcare insurance under the Affordable Care Act. Self-described Libertarian group ‘Generation Opportunity’ released two web videos hoping to convince people not to enroll.
Lucas Baiano helps conservative politicians use viral videos to get their message out. He says the ads targeting 18-29 year-olds could change enough minds to make a difference.
“In the YouTube society that we live in it is important to continuously produce content that is innovative in some technique,” said Baiano. “This is one aspect that does that because it is disturbing, new and fresh. If you just put something out that is standard it won’t fly and it won’t resonate.”
One ad tracking agency says anti Affordable Health Care ads outnumber ones for it by five to one. But as the clock ticks and critical deadlines for implementation of the law fast approach, ads encouraging people to sign up are showing up on the airwaves.
Health care policy has also created a war between two sides in Washington. Meanwhile, it’s become a political cash cow for advertisers.
One ad tracking agency estimates by 2015, more than $1 billion will be spent on ads, most of them making the case it’s a bad deal.
Some people say the impact of these ads can be that they change the way people think about the law.
CNN polling doesn’t show a drastic change about the way people feel about the health care law. However, more people are unsure about it than they were three years ago.