HUNTSVILLE, Ala. (WHNT) – A demand for University of Alabama and Auburn University merchandise in Huntsville has motivated Alumni Hall officials to open a collegiate clothing and novelty retail store at Bridge Street Town Centre.
Alumni Hall, located next to Jos. A. Bank in Bridge Street’s south district, held a grand opening at 10 a.m. Thursday. A first-to-Huntsville store, Alumni Hall operates two other Alabama locations at Midtown Village Shopping Center in Tuscaloosa and Tiger Town Shopping Center in Opelika.
The t-shirts and varied collegiate apparel Thursday were symmetrically stacked and sorted and multi-colored balloons adorned the sales floor. But is Alumni Hall ready for all those rabid Auburn and Alabama fans to come in and dishevel the opening-day orderliness?
“We are prepared,” says store manager Ronda Curtis. “We think we have a good selection of both teams and I think everyone who comes in is going to be able to find something they are going to love.”
That selection Ronda spoke of? Alumni Hall wares include much more than the obligatory shirts, caps and koozies.
“We go way beyond that. We have everything from tailgating gift ideas, art murals and photos, scarves, game day dresses – it’s not just your everyday common collegiate store.”
Alumni Hall, which launched in 2005 in Knoxville, Tenn., operates 16 stores and specializes in Alabama and Auburn apparel and novelties. Popular brands include Nike, Under Armour, Columbia and PING.
Alumni Hall offers a 10 percent discount daily for military, student and university faculty who can present valid I.D.