Presidential Election Affects Local Buying Trends
HUNTSVILLE, Ala. (WHNT) — With the presidential election weeks away, some business owners are reporting a change in customer behavior. They blame customers’ hesitation to make purchases right now on the upcoming election.
But this is not a new phenomena.
“Every four years we see customers holding off until after the election to buy,” Grogan Jewelers at Bridge Street Town Centre owner Jay Klos said.
Grogan Jewelers caters more to a special group of shoppers, like men buying wedding rings. And Klos said that demographic has not changed its buying habits even with the election.
“If a guy has to buy an engagement ring, he is going to buy it no matter what is going on nationally,” Klos chuckled.
The 28 year veteran jewelry store owner says customers tell him they hold off because they are just unsure of what will happen with the election. Klos says traditionally they see a big spike the month following election night.
“Whether you buy now or three weeks from now prices will still be the same,” he added.
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